Allenstown Shopping Centre Makeover 

Owner: Exceed Capital Brisbane - Vaughan Hayne Managing Director

Boom Service: Shopping Centre Asset Review, Brand Makeover and Centre Makeover

Consultant: Debra Young Design & Retail Consultant - Boom Retail Pty Ltd 

Newly purchased asset from Charter Hall this shopping was in dire need of makeover and refresh. Exceed Capital booked Boom Retail to conduct Boom Retail Asset Review and Create New Brand.

The brand is abstracted profile of a Bulls Head and A to represent Allenstown and Rockhampton's renwned status as the cattle and beef capital of Australia. We have consulted in the area of marketing, design, customer engagement, parking and recommendation for development. 

New brand below: