Allenstown Shopping Centre Makeover
Owner: Exceed Capital Brisbane - Vaughan Hayne Managing Director
Boom Service: Shopping Centre Asset Review, Brand Makeover and Centre Makeover
Consultant: Debra Young Design & Retail Consultant - Boom Retail Pty Ltd
Newly purchased asset from Charter Hall this shopping was in dire need of makeover and refresh. Exceed Capital booked Boom Retail to conduct Boom Retail Asset Review and Create New Brand.
We are thrilled to announce our partnership with Exceed Property, the new owners of Allenstown Shopping Centre 2023. Together, we aim to revamp and revitalise this regional-sized shopping centre in Rockhampton featuring 50 stores and 2 anchor tenants.
At Boom Retail Pty Ltd, we specialise in transforming retail environments. Our comprehensive Customer Asset Review Report offers:
- Market Research: Understanding customer needs and preferences.
- Design Innovation: Creating visually appealing and functional spaces.
- Competitor Analysis: Staying ahead of market trends.
- Signage Review: Enhancing visibility and brand impact.
- Tenancy Mix Suggestions: Optimizing tenant placement for maximum engagement.
- Marketing Suggestions: Get a return on your investment with planned marketing activities that drive foottraffic and sales.
Our goal is to deliver exceptional customer experiences through:
- Innovative design enhancements
- Refreshed customer zones
- Revitalized branding
- Impactful signage
- Data-driven improvements across all touchpoints
If you’re looking to inspire your customers, attract new tenants, and elevate your property’s performance, our Retail & Customer Experience Review & Report can transform your space and customer experience. We provide actionable advice to draw more customers to your center and work with your tenants to boost customer attraction and marketing efforts.
To Date - we have designed the new look for Allenstown Shopping Centre and Marketing plan for 2023.
The brand is abstracted profile of a Bulls Head and A to represent Allenstown and Rockhampton's renwned status as the cattle and beef capital of Australia. We have consulted in the area of marketing, design, customer engagement, parking and recommendation for development.
New brand below:
